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How Can Hotels Win Over Outdoorsy Millennials? With Halfpipes and Fire Pits. Wall Street Journal

"AS A 20-SOMETHING adventurer—limber of spine but short on funds—David Russo spent years pitching his tent in bare-bones campgrounds while rock climbing across North America. But Russo, with a career in e-commerce for outdoor brands and upcoming climbing trips to Las Vegas and France, is no longer in his 20s."

“At a certain point you’re like: ‘I want my own bathroom…I don’t want to sleep in the dirt for a week,’"..." 

Most Important New Ski And Snowboard Hotels For This Winter Season - And Next Forbes

"While complications from the ongoing COVID-19 pandemic have impacted winter travel and ski resort operations through unemployment and illness, this is nonetheless the first “full” ski season in three years for the U.S. and Europe..."

Outdoor Lifestyle Brand evo Launches New Hotel for Adventure Enthusiasts Arizona Foothills Magazine

"The newly launched evo Hotel in the Granary District of Salt Lake City is designed as an ultimate launchpad for exploring Salt Lake and the nearby world-class biking, climbing, hiking, and snow sports destinations..."

Why evo expanded from outdoor retail to hotels Hotel Management

After more than 20 years of promoting outdoor activities online, in its retail shops or through its travel program, evo has put its brand on a hotel for the first time...

The Soul of Salt Lake City Inspired Design

evo Hotel, a one-of-a-kind lodging experience that recently opened as the ultimate launchpad for exploring Salt Lake City and the surrounding area, has unveiled its thoughtfully executed design...

Outdoor Gear Retailer evo Opening Brick-And-Mortar Experiential Locations Forbes

When the experience-led retail organization evo spent nearly $42 million on its recently opened Campus Salt Lake, it was an obvious indication that brick-and-mortar remains a core tenant of evo's strategy...

evo to Launch Adventure Hotel in Salt Lake City Gear Junkie

Expect boho-chalet rooms, climbing and skating facilities, gear shops, and eclectic local art...